MNHockey Advertising Information

MNHockey is the sister site of MYHockey (http://myhockeyrankings.com). MYHockey is the most popular youth hockey website on the internet. The same approach that has worked so well outside the State of Hockey will now be applied to Minnesota youth hockey.

MNHockey sells advertising by annual contract or by the purchase of a block of ad impressions (an ad delivered to a web site user on a web page). While an annual contract is more cost effective and much simpler to maintain, a block of 100,000 ad impressions can be purchased by advertisers to validate the investment.

MNHockey will typically display two ads per page. While there are many pages that are part of the site that display no ads (typically administrative pages), most MNHockey pages will display two advertisements. MNHockey does not believe in flooding the user with advertising. There will never be more than two MNHockey ads on a page. Pop-ups, flashing ads and other strong user turn-offs will not be used. Google Adwords will also be displayed on many MNHockey pages.

MNHockey will sell no more than ten (10) ad spots. With two ads per page, your ad will display on at least 20% of the MNHockey pages viewed by users. If less than ten ads are sold at any one time, your ad may display more than 20% of the time.

All MNHockey ads will be 120x90 (pixels).

All advertisers are treated equally, but there may be times when loyalty/longevity of a relationship may be used to break ties. For example, existing advertisers will be given the "right of first refusal" to their ad spots when more than ten advertisers are interested in purchasing MNHockey ad spots.

Your initial purchase of an ad spot does include services to create an initial, basic 120x90 graphic advertisement. Advertisers are more than welcome to have their own media or advertising departments provide graphics. This will not only expedite the process, but ensure that corporate trademarks are used appropriately.

Ad graphics can be changed at any time during an ad run. If you are requesting that a second advertisment graphic be created by MNHockey, there may be an additional fee associated with the change. In general, MNHockey will work with advertisers to make sure their advertising dollars are spent wisely and effectively. All reasonable requests for improvements will be honored. MNHockey reserves the right to charge a small fee if the requested services will take a significant amount of time to make.

The price for a 12 month contract sells for $200. Additionally, advertisers can purchase a starter ad bundle of 100,000 ad impressions, while available, for only $50.

MNHockey uses PayPal services. Advertisers can pay with their PayPal account or, if they have no account, they may pay by credit card in response to an emailed invoice from MNHockey through PayPal. All transactions are secured by the same technology that has enabled EBay for years. Advertisers can pay by check or money order if necessary.

Send MNHockey an email at director@mnhockeyrankings.com and we'll get started ASAP.